about me
Country girl, ex–tattoo artist, and random hobby collector. I somehow found my way into design and shaped a multidisciplinary path from there. Eight years later, I’m still motivated by learning, creating, and doing things that make life easier for people.
latest positions
Sr. Product designer
Yandeh
2023 - now
Responsible for the end-to-end creation, improvement, and maintenance of product features for AbasteceShop (B2B marketplace).
Facilitation and alignment with stakeholders
Creation of flows using AI-powered tools
Prototyping, handoff, and usability testing
Communication with engineering and product teams
Monitoring product metrics (Hotjar, Posthog)
Identifying pain points and opportunities
Sr. Product designer
Yandeh
2023 - now
Responsible for the end-to-end creation, improvement, and maintenance of product features for AbasteceShop (B2B marketplace).
Facilitation and alignment with stakeholders
Creation of flows using AI-powered tools
Prototyping, handoff, and usability testing
Communication with engineering and product teams
Monitoring product metrics (Hotjar, Posthog)
Identifying pain points and opportunities
Sr. Product designer
Yandeh
2023 - now
Responsible for the end-to-end creation, improvement, and maintenance of product features for AbasteceShop (B2B marketplace).
Facilitation and alignment with stakeholders
Creation of flows using AI-powered tools
Prototyping, handoff, and usability testing
Communication with engineering and product teams
Monitoring product metrics (Hotjar, Posthog)
Identifying pain points and opportunities
Mid-level Product designer
iFood
2022-2023
Worked on multiple iFood projects across marketing, product, and user engagement; designing landing pages, a personalized delivery app, and features for the company’s loyalty program. Contributed to research, flows, UI, and iterative improvements based on data.
A/B testing support and interpretation of results
Handoff to developers with specifications, assets, and accessibility documentation.
Performance and analytics review to improve conversion rates
High-fidelity UI design aligned with brand guidelines
Design of responsive layouts (mobile, tablet, desktop)
Creation of landing pages using no-code builders
Mid-level Product designer
iFood
2022-2023
Worked on multiple iFood projects across marketing, product, and user engagement; designing landing pages, a personalized delivery app, and features for the company’s loyalty program. Contributed to research, flows, UI, and iterative improvements based on data.
A/B testing support and interpretation of results
Handoff to developers with specifications, assets, and accessibility documentation.
Performance and analytics review to improve conversion rates
High-fidelity UI design aligned with brand guidelines
Design of responsive layouts (mobile, tablet, desktop)
Creation of landing pages using no-code builders
Mid-level Product designer
iFood
2022-2023
Worked on multiple iFood projects across marketing, product, and user engagement; designing landing pages, a personalized delivery app, and features for the company’s loyalty program. Contributed to research, flows, UI, and iterative improvements based on data.
A/B testing support and interpretation of results
Handoff to developers with specifications, assets, and accessibility documentation.
Performance and analytics review to improve conversion rates
High-fidelity UI design aligned with brand guidelines
Design of responsive layouts (mobile, tablet, desktop)
Creation of landing pages using no-code builders
Jr. Product designer
Zup Innovation
2020 - 2022
Conducted benchmarking and usability testing, contributed to the Design System, created internal visual assets, mapped user journeys, and designed wireframes and prototypes.
Creation of internal visual and graphic assets
User journey mapping and experience breakdown
Usability testing and analysis
Design System contribution and documentation
Jr. Product designer
Zup Innovation
2020 - 2022
Conducted benchmarking and usability testing, contributed to the Design System, created internal visual assets, mapped user journeys, and designed wireframes and prototypes.
Creation of internal visual and graphic assets
User journey mapping and experience breakdown
Usability testing and analysis
Design System contribution and documentation
Jr. Product designer
Zup Innovation
2020 - 2022
Conducted benchmarking and usability testing, contributed to the Design System, created internal visual assets, mapped user journeys, and designed wireframes and prototypes.
Creation of internal visual and graphic assets
User journey mapping and experience breakdown
Usability testing and analysis
Design System contribution and documentation